Some Must Have Skill Should Know For Every Digital Marketer

Some Must Have Skill For Every Digital Marketer

Some skills that every Digital Marketer should know If you wants to become an expert in Digital Marketing.

1st Skill - Marketing Skill you should know basic know how of marketing skill , here not writing about the definition of marketing. Or you should know about what is guerrilla marketing. You should know who is your  target audience? If there's a product then who'll buy this product? You should know this. How to define this target audience.

 

For an Example:

Let's understand this first,

if you want to buy any watch and it costs 2.5 lakh, and not everyone can buy this watch right? Only a specific person will buy this. male or female? This watch is for men. Only they'll buy it. Who'll buy it? Those you can afford it. Means they earn a lot So according to that You need to identify your target audience. Will that person be from a specific place? Chances are you will belong to metro cities. If you are  buying an expensive watch. So when your target audience is defined. It'll be easy for you in marketing. Those who run ads on youtube/facebook , they know this there's an option for targeting. If your marketing concepts are good. Then you can easily target. This is the basic principle of marketing. 

2nd point is Sales Basics. Means you  should know what's sales pitch. How to sell a product. Means whenever you want to run an ad. Or anything, Ultimately when you are doing Digital Marketing what's your aim? Sell the product. If you are unable to sell a product then you are not a good Digital Marketer. Until and unless If you are able to sell products then you are a good in Digital Marketing. So in order to sell a product You need to learn Selling techniques. a way of copywriting, If you are writing blogs then how you should write it. That our customer reads it and feels the need to buy it. and if someone is doing video marketing then and think how can you deliver the message via video. If i am doing Banner ads then what can we write on banner ads that our customer feels the desire to buy it. If you understand one on one marketing Digital Marketing will be easy. So if you understand it correctly. 

3rd point is: Design sense or you can say UI you should know basic knowledge of UI. If you saw an ugly picture on facebook. As an ad campaign will you click? Copywriting is good but their design sense is horrible.And it's related to your use. Means your targeting is good and sales pitch is good too But that photo is not appealing or that text It's size is very short. Any kind of blunder in UI/UX. let's forget about ad Website is same. Horrible It's not appealing impression won't be good. So if you have a basic knowledge of design Then you can easily do Digital Marketing whether it's an ad campaign or website. Visitor's first impression is good and first impression matters.

What you can do? It's possible that your design sense is not good. download pinterest and according to your category research different things you'll get to know new things.

4th point is : Idea of Profitability Calculation of profitability Let we teach you this logic. There's a product,whose manufacturing cost is 80rs. Now you have manufacturing cost = 80 rs and you sell it at 100rs in the market. Now simple calculation. Your profit is 20rs. Now with this profit margin And you need to use this money for marketing also. If your marketing cost is more than 20rs. That you need to sell it at loss. So if you properly analyse profitability of your clients or for your own Digital Marketing. If you do it properly. Then you'll never be in loss. Now biggest problem faced by digital marketers is they do successfully run ad. But they don't know how much they should spend? In order to convert one person. Benefit? When you know the profitability, you can calculate that you can not spend  more than knowing about Google Adwords. There's an option for acquisition right? Cost per acquisition if Cost per acquisition Is less than your profit then it's a profitable deal if cost per acquisition is more than your profit then it's a loss. Means you should not work on that. We'll read about this in detail some other day about CPA(cost per acquisition).

What is it?

Now basic tools how people brag that they know how to use Google adowords. You know AHREF tool,you know photoshop you know premier pro. These are just tools. Starting points of this article, remember?

those matter not tools. You can even hire a person for tools. But If you're an expert in SEO. Then you should know some tools like AHREF if you are an expert in social media then you should know tools regarding social media.

Designing skills are must for social media and copywriting is very important. 

We've already told you video is the future. So if video is the future then video editing is a must too. If you don't know then atleast be aware about editing basics like lighting.

Basic know how otherwise even if you hire an editor you won't be able to guide him.  

Now next 2 point. And they go together,

1 - Analytical Skill.

 

2 - Creative Skill Analytical.

1. Analytical Skill:

Skill means whenever you  run an ad or facebook Google adwords in those tools You receive a report after ad campaign ends. Analytical report where you get the idea of who clicked on your ad. Where do they live everything. Now you need to analyse this data. That which thing is good for you and which is not. Earlier what we talked about marketing basics , you dont' know about your  client audience. and your client too doesn't know his target audience. What will you do? You test it first. 

In this you'll try various things on your target audience. And then after exploring the analytical report then based on that data you'll be able to do result oriented work that this data is good ,and you should target this audience. 

2. Creative Skill:

Creative Skill means,let's say Google Adwords. This is creativity,means there are many ways to do a single work. Finding these ways -Creativity is not painting. What a design Creativity is in you many ways. If you are running a campaign in Digital Marketing. Then you can make 10 campaigns for one single product this is creativity. If you say you  want to sell this shoes. 80rs worth and you want to create a sale on 26 jan. Then on this you can make 10 ad campaigns this is creativity. Now it has seen that Those who are creative can not be analytical. And those who are analytical can not be creative. And those who are hybrid.You're talking about left brain , right brain but if you have more analytical skills then pick that Digital Marketing niche. Where you can use your skills to the fullest. Google adwords Social media's analytical part. These things and if you have more creative sense then you can do copywriting. Banners Social Media Marketing, Website's UI/UX, Sales copy  Concentrate on these things. And if you are good in both then you are GOD.